Celebrity betting ads to be prohibited under new rules
BRAZIL – New Rule Restricts Online Betting Advertising and Impacts Digital Influencers Introduction Starting January 1, 2025, the landscape of online gambling advertising in Brazil will change dramatically. In an unprecedented move, the federal government has banned the broadcasting of advertisements that use celebrities and digital influencers to promote bets that do not comply with the new regulations. The new rule, published in the Official Gazette, aims to protect consumers, especially the most vulnerable, from misleading appeals and the glamorization of gambling. Which games are affected by the new rule? The ban covers the lottery modality of fixed-odds betting, which includes a wide range of online games, such as: What does the new rule prohibit? The Ministry of Finance’s ordinance establishes several restrictions on online gambling advertising, including: Why is this change important? The ban on gambling advertisements with celebrities aims to: Conclusion The new rule represents a significant advance in the regulation of the online gambling market in Brazil. By prohibiting misleading advertising and the use of celebrities, the government seeks to protect consumers and combat the social problems associated with compulsive gambling. Source: GMB
